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Brand Aid
WHAT: News   |   WHEN: July 2, 2010
Things were starting to get a little stale around here, and in some cases down right moldy. While my blog is just over two years old, my poor, neglected website hasn't been updated in about just as long, not to mention it's over 4 years old and is no longer consistent with the brand I'm wanting to communicate.  The dust has been accumulating for some time, and a little refresh has been long overdo.

I've been meeting and working with Brock and Dave over at Infinet Design, and after getting in their qeue again (these guys are popular!), we've been working for the last couple months on a site that combines my blog and website into a single site.  That's right, one-stop shopping.  No more separate sights with varying Jeckyll & Hyde personalities.

In bringing the two sites together, I also thought long and hard about what I wanted my brand to say.  I even considered throwing all the current look and feel away (including the logo) and starting fresh even though I knew that about the time we start getting bored with our logos is when others finally start to remember it.  A huge thanks to those I spoke to about this that convinced my not to jump ship!  Instead, I'm doing some slight adjustments to freshen things up without losing my old identity.  I really want the site to be complimentary to the style of my work, so I've toned some of the details down just a little to create more of a subtle sophistication with a clean layout.

I'm excited to get the new digs launched, and I'm only a couple weeks away!  Until then, I'm pulling back the sheet just a little to give you a quick sneak peek.




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