I can't tell you how many times I've had this conversation over the years: "Hey, whaddya say where you come from, pop or Coke?" "We say, 'You wanna pop?' " "Really?" "Yep, you?" "Down here we say 'Coke'. Pop must be a Midwest thing." "Huh, dunno. I wonder what people everywhere else call it?" Well, now we know. Finally, someone has done some meaningful research. Forget global warming. Forget Obama's position on foreign trade sanctions. Will the Buckeyes ever win another college football championship? Slightly more entertaining question, but only regional interest at best. Will gas hit $6/gallon by the end of the year? Who cares? The GP has long demanded publicly-funded, unscientific data to put the soft drink nomenclature debate to rest. What the GP wants, the GP gets. Here ya go.